Description: Mindf*ck by Christopher Wylie From whistleblower Christopher Wylie, the definitive story of the Brexit coup, the making of Bannons America, and an ongoing crime against democracy. FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description Freewheeling and profane ... Wylie covers plenty of ground, explaining in illuminating and often scary detail how Cambridge Analytica exploited the data to create Facebook pages that would needle "neurotic, conspiratorial citizens", propagating an outraged solidarity. - New York TimesWhat if you could peer into the minds of an entire population? What if you could target the weakest with rumours that only they saw?In 2016, an obscure British military contractor turned the world upside down. Funded by a billionaire on a crusade to start his own far-right insurgency, Cambridge Analytica combined psychological research with private Facebook data to make an invisible weapon with the power to change what voters perceived as real.The firm was created to launch the then unknown Steve Bannons ideological assault on America. But as it honed its dark arts in elections from Trinidad to Nigeria, 24-year-old research director Christopher Wylie began to see what he and his colleagues were unleashing.He had heard the disturbing visions of the investors. He saw what CEO Alexander Nix did behind closed doors. When Britain shocked the world by voting to leave the EU, Wylie realised it was time to expose his old associates. The political crime of the century had just taken place - the weapon had been tested - and nobody knew. Author Biography Christopher Wylie has been called the millennials first great whistleblower and a pink-haired, nose-ringed oracle sent from the future. He is known for his role in setting up - and then taking down - Cambridge Analytica. His revelations exposing the rampant misuse of data rocked Silicon Valley and led to some of the largest multinational investigations into data crime ever. Review An invaluable primer on psychological warfare and behaviour modification ... Given that Wylie was at the heart of this work, and that he displayed real sociological understanding of what the data was revealing, his account provides a useful, crystal-clear exposition of the power of psychographic profiling when its done right. * The Observer *Fascinating and hugely readable ... valuable and revelatory * Sunday Times *Freewheeling and profane ... Wylie covers plenty of ground, explaining in illuminating and often scary detail how Cambridge Analytica exploited the data to create Facebook pages that would needle "neurotic, conspiratorial citizens," propagating an outraged solidarity. * New York Times *If you want to understand the darker side of the digital revolution - and what a threat to democracy it is - you must read this book. As we watch our own democracy wavering in a blizzard of online dirty tricks I can think of nothing more relevant right now. In this astonishing insider story Wylie explains how the Trump revolution and the Brexit Shock were achieved by often-illegal manipulation - and proposes a series of safeguards of the digital commons for the future. I hope every citizen reads this.MindF*ck demonstrates how digital influence operations, when they converged with the nasty business of politics, managed to hollow out democracies... And his personal story, woven into the books narrative, illustrates the confusion of our current political era as well as the challenge to Wylies fellow members of the social media generation as they seek identities real and imagined, physical and virtual. * Washington Post *Merits close attention, as it goes a long way to making sense of the current political landscape ... a devastating indictment of a political culture out of control * The Herald * Promotional From whistleblower Christopher Wylie, the definitive story of the Brexit coup, the making of Bannons America, and an ongoing crime against democracy Long Description " From whistleblower Christopher Wylie, the definitive story of the Brexit coup, the making of Bannons America, and an ongoing crime against democracy. Freewheeling and profane ... Wylie covers plenty of ground, explaining in illuminating and often scary detail how Cambridge Analytica exploited the data to create Facebook pages that would needle ""neurotic, conspiratorial citizens"", propagating an outraged solidarity. - New York Times What if you could peer into the minds of an entire population? What if you could target the weakest with rumours that only they saw? In 2016, an obscure British military contractor turned the world upside down. Funded by a billionaire on a crusade to start his own far-right insurgency, Cambridge Analytica combined psychological research with private Facebook data to make an invisible weapon with the power to change what voters perceived as real. The firm was created to launch the then unknown Steve Bannons ideological assault on America. But as it honed its dark arts in elections from Trinidad to Nigeria, 24-year-old research director Christopher Wylie began to see what he and his colleagues were unleashing. He had heard the disturbing visions of the investors. He saw what CEO Alexander Nix did behind closed doors. When Britain shocked the world by voting to leave the EU, Wylie realised it was time to expose his old associates. The political crime of the century had just taken place - the weapon had been tested - and nobody knew." Review Text An invaluable primer on psychological warfare and behaviour modification ... Given that Wylie was at the heart of this work, and that he displayed real sociological understanding of what the data was revealing, his account provides a useful, crystal-clear exposition of the power of psychographic profiling when its done right. Promotional "Headline" From whistleblower Christopher Wylie, the definitive story of the Brexit coup, the making of Bannons America, and an ongoing crime against democracy Details ISBN1788165004 Pages 288 Publisher Profile Books Ltd Year 2020 ISBN-10 1788165004 ISBN-13 9781788165006 Publication Date 2020-07-02 Short Title Mindf*ck Language English Author Christopher Wylie Format Paperback UK Release Date 2020-07-02 Imprint Profile Books Ltd Place of Publication London Country of Publication United Kingdom AU Release Date 2020-07-02 Edition Description Main Subtitle Inside Cambridge Analyticas Plot to Break the World DEWEY 005.8092 Audience Tertiary & Higher Education NZ Release Date 2020-08-17 Alternative 9781782836773 We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:129485942;
Price: 23.09 AUD
Location: Melbourne
End Time: 2024-11-30T03:27:59.000Z
Shipping Cost: 9.7 AUD
Product Images
Item Specifics
Restocking fee: No
Return shipping will be paid by: Buyer
Returns Accepted: Returns Accepted
Item must be returned within: 30 Days
ISBN-13: 9781788165006
Book Title: Mindf*Ck: inside Cambridge Analytica's Plot to Break the World
Item Height: 198mm
Item Width: 129mm
Author: Christopher Wylie
Format: Paperback
Language: English
Topic: Government, Computer Science, Politics
Publisher: Profile Books Ltd
Publication Year: 2020
Type: Textbook
Genre: Biographies & True Stories
Item Weight: 243g
Number of Pages: 288 Pages
