Description: The story of LEGO's extraordinary rise, fall and rise again. LEGO is one of the world's best-loved and most familiar brands, adored by generations of children. What is less well known, though, is how close this iconic company came to total collapse in 2003. Brick by Brick is the compelling story of a Danish family-owned company that enjoyed decades of success before its inability to keep in step with a rapidly changing market brought it crashing to earth. It's also the story of an extraordinary recovery. As disaster stared them in the face, the management of LEGO embarked on an audacious and innovative plan to turn their fortunes around, and then painstakingly implemented it. Today, the company is riding high once again, and enjoying results that are the envy of their competitors. Granted unprecedented access to every part of the LEGO Group, David Robertson not only charts each twist in the company's story but explains precisely what went wrong and how it was fixed. His clear-sighted analysis will prove invaluable to all those who want to understand how companies can not only ride the storm of change, but benefit from it.
Price: 10.38 GBP
Location: Gloucester
End Time: 2025-02-10T10:31:59.000Z
Shipping Cost: 16.09 GBP
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Return postage will be paid by: Buyer
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EAN: 9781847941176
UPC: 9781847941176
ISBN: 9781847941176
MPN: N/A
Book Title: Brick by Brick: How LEGO Rewrote the Rules of Inno
Item Length: 19.8 cm
Number of Pages: 320 Pages
Publication Name: Brick by Brick: How Lego Rewrote the Rules of Innovation and Conquered the Global Toy Industry
Language: English
Publisher: Cornerstone
Item Height: 198 mm
Subject: Business
Publication Year: 2014
Type: Textbook
Item Weight: 235 g
Author: David Robertson, Bill Breen
Item Width: 129 mm
Format: Paperback
